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Press Release page 1


Guy Bourdin
National Gallery Victoria
17 March - 6 June 2004


Drop Dead Gorgeous

• Thirteen years after the death of iconic fashion photographer Guy Bourdin, NGV International presents the only exhibition of his work to be seen in Australia.

• NGV’s Deputy Director, Tony Ellwood says “this important exhibition locates Bourdin’s work in the history of fashion photography revealing the distinctive and profound nature of his contribution.”

• The exhibition takes the viewer into Bourdin’s world of 1970s-80s French fashion – seductive, moody and risqué. This was the most successful period in his long career shooting for French Vogue and as the exclusive advertising photographer for Roland Jourdan (of Charles Jourdan and later Roland Pierre shoes).

• Renowned for his mysterious, theatrical and ambiguous settings, Bourdin was one of the first fashion photographers to focus on the entire image rather than the product to be promoted. His photographic narratives exploited sexual innuendo, social taboos and allusions to death and violence like nothing previously seen.

 

Press Release page 2

• “His images fused elegance with the everyday, overlaid with a suggestion of violence and mystery, to the pages of the world’s most sophisticated magazines,” said Susan van Wyk, NGV’s Curator of Photography.

• Bourdin’s photographs remained within the confines of fashion magazines and rarely appeared in the few histories of fashion photography that were being published. As a result there is a distinct gap between what has been written and seen of his work.

• “What Guy Bourdin achieved through his work was to reinvigorate the medium of fashion photography in print. Ironically, his are photographs in which the products are downplayed but our desire for them heightened.”

• “His place today is not only among the greats of fashion photography, but also as a pioneer of a new kind of image-making everywhere,” Ms van Wyk said.

• Bourdin’s world of morbid fantasies built on sex, death, and exquisite shoes will be on display at NGV International from 16 March – 6 June 2004.

• Guy Bourdin is presented by L’Oréal Paris and the L’Oréal Melbourne Fashion Festival, in association with Vogue Australia and Qantas. Admission fees apply.

Leaflet

www.guybourdin.org



-> Guy Bourdin tour continues at
Musée du Jeu de Paume, Paris
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